Gen Z is reshaping the concept of ownership, favoring access over accumulation. Raised amidst climate concerns, economic challenges, and digital advancements, they’re embracing sharing as a lifestyle. Platforms like ivault are at the forefront, facilitating this shift.
Why sharing resonates with Gen Z
According to Cryptopolitan, three key factors drive this preference:
- Sustainability: Sharing reduces the demand for new products, minimizing environmental impact.
- Affordability: In an era of rising costs, sharing offers a cost-effective alternative to ownership.
- Flexibility: With a mobile lifestyle, Gen Z values the convenience of accessing items as needed.
ivault: Empowering the sharing economy
ivault’s blockchain-powered platform enables users to lend, rent, and borrow items within their community. Features like verified transactions, eco-points rewards, and privacy controls align with Gen Z’s values, making sustainable living both practical and rewarding.
As Arman Sarhaddar, ivault’s founder and CEO, states:
“We’re building a movement in the way a new generation thinks about mindful consumption and trading resources and value. One where sustainability is easy, trust is automatic, and people help each other out because it makes sense: financially, socially, and ethically.”
